Our Story
Wellness, Made Real
Wellness Wave was born from one simple frustration: why does self-care have to be so complicated, expensive, or inaccessible?
Meet the Founder
Hi, I'm Liv 👋
I started Wellness Wave because I was exhausted. Not just from a long day — from the overwhelming world of skincare. The conflicting advice, the intimidating price tags, the ingredients lists written in a language only scientists could decode.
I have sensitive skin and I'd tried everything. Most products either did nothing or caused a reaction. That's when I discovered Bakuchiol — a gentle, plant-based retinol alternative — and everything changed. My skin finally responded well. It felt like being let in on a secret.
I shared it with friends. They shared it with their friends. And Wellness Wave was born: a carefully curated collection of tools and formulas that are genuinely gentle, genuinely effective, and genuinely affordable.
Every product I stock is something I'd recommend to my own mum. That's my standard — and I'm not changing it.
— Liv
Founder, Wellness Wave
What We Stand For
Our Values
Gentle & Effective
We believe skincare shouldn't hurt or overwhelm. Every product we carry is chosen for its gentle-yet-powerful approach — results without the red flags.
Transparent Ingredients
No mystery blends, no misleading claims. We list every ingredient and tell you exactly why it's there. You deserve to know what goes on your skin.
Real Life, Real Results
Our customers are busy, real people — not spa models. Our rituals are designed to fit into your actual morning and evening, not a fantasy one.
Community First
Built by feedback from over 3,000 customers across New Zealand, Australia, and beyond. Your reviews shape what we stock next.
How We Got Here
The Journey
The Idea Takes Root
After struggling with sensitive skin and feeling overwhelmed by the skincare market, Liv starts testing products from other brands — searching for gentler, plant-based alternatives that actually work.
Sourcing With Intention
After extensive testing and research, Liv hand-picks only the products that deliver real results — no fillers, no gimmicks. Quality over quantity, always.
Wellness Wave Is Born
Wellness Wave launches from Hamilton, NZ. The carefully curated range resonates immediately — within weeks, word spreads and orders start flowing in from across New Zealand and beyond.
Growing With Intention
3,000+ happy customers and counting. New carefully sourced products added to the range, a 4.8-star rating, and a growing community of people who've made Wellness Wave part of their daily ritual.
Ready to Start Your Ritual?
Explore our full collection — gentle enough for sensitive skin, effective enough to see real results.
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